I believe purposeful design creates positive interactions that lead to meaningful experiences.


Hi, I’m Juan. I’m a product designer with a passion for visual & UX design and front-end development.

I’m currently working at IBM as an Advisory Visual Designer on the internal design system team. In addition to my regular project work, I'm facilitating the adoption of Figma at IBM through the hands-on Figma workshops I run to help IBMers master Figma.

Outside of IBM, I’m busy designing and developing Snow Cone Design System. I also run a YouTube channel where I teach the product design process from user experience and visual design, to front-end development.


Advisory Visual Designer


Aug 2021 - Present

Advise multi-functional teams around design system best practices and identify opportunities to unify similar but isolated experiences across an ecosystem of internal applications.

Visual Designer


Jun 2019 - Aug 2021

Defined the strategy and visual direction for IBM’s internal design system by generating feedback loops from core users to iteratively improve the system’s components, patterns, and guidelines.

Web Designer


Apr 2015 - Jul 2017

As a web designer in a small agency I was responsible for completing entire web projects from the discovery phase through to their development and delivery.


User Experience Design

Loughborough University

Oct 2017 - Oct 2018

Graphic Design, BS

Full Sail University

Jul 2011 - Jan 2014


Best Student Project

UXUK Awards

Nov 2018

Overall Best Experience

UXathon at Loughborough University & Deloitte Digital

Nov 2017

Course Director's Award for Digital Storytelling

Full Sail University

Jan 2014


Technical Skills

  • Adobe CC
  • Affinity Diagramming
  • Axure RP
  • CSS
  • Front End Development
  • HTML
  • InVision Studio
  • JavaScript/JQuery
  • Mac OS
  • Microsoft Office
  • MySQL
  • Photography


English (Fluent), Spanish (Fluent)