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IBM AI App Icons

Company IBM
Year 2024
DisciplinesAI, Branding

Overview

IBM’s AI app icon suite was developed to categorize different AI experiences, creating a clear visual distinction across various products. I led the effort to define these categories and played a key role in designing several of the icons, ensuring they adhered to IBM’s design guidelines while allowing for flexibility. This approach enabled teams to either integrate AI elements into their existing app icons or adopt icons from the suite, enhancing tool recognition and maintaining visual consistency across IBM’s product ecosystem.

Background

Approach

Challenges

Outcome